Who does their market research?

Okay, it's Friday and I have the day off, so I'm watching a little TV. Third Watch on A&E. I love Third Watch, by the way. Anyway, a public service announcement just came on urging kids not to join gangs. It's a good idea, but how many kids are sitting at home watching A&E? It's A&E, people!! C'mon, spend your advertising funds a little better than that!